Promoting Your Podcast — Your Podcast Website

While having your podcast on iTunes and Google Play is great, you want to have a place on the internet where you have complete control over how your podcast is presented. While your podcast host will provide a page for your podcast, it is a good idea to have a website or blog for your podcast as well.

You can create a free blog for your podcast on WordPress.com. Once your blog is set up, you would publish each episode as a blog post. In order to include your podcast audio file in your blog posts, just copy and paste the URL to the MP3 for each episode into the post editing screen. WordPress will automatically convert it to an audio player.

If you want to start your own website with your own web address (mypodcast.com), you will need to order a domain and a hosting package from a good web host. Below are a few good ones that will work great for a podcast website.

  • HostGator (hostgator.com)
  • BlueHost (bluehost.com)
  • DreamHost (dreamhost.com)
  • SiteGround (siteground.com)
  • A2 Hosting (a2hosting.com)

All of these companies have low monthly fees. Once you sign up for a domain and hosting, install WordPress on your site. WordPress is the best platform for blogging and podcasting sites, hands down.

Once your website is all set up, be sure to include the following in each of your blog posts.

  • Audio player so people can listen online. You can just paste the MP3 URL from your podcast host. Alternatively, some hosts provide an embed code that you can copy and paste.
  • Clickable link for people to download the MP3 file for your podcast episode.
  • Brief description of each episode.
  • A longer description that goes into more detail about what the episode discusses. These are called show notes.
  • Links to any relevant online resources that you discussed in your podcast. Remember, people may be driving, exercising, or doing other things while they are listening. They won’t have time to write something down. So, tell them in your podcast that they can go to your website to get any resources that they may have missed.
  • Links to your podcast’s page on iTunes and Google Play. Encourage listeners to subscribe on their mobile device.
  • Encourage listeners to share your podcast with others. You can include a statement that says, “If you enjoyed this episode, please consider telling a friend.”
  • Invite listeners to send feedback and questions via e-mail. This can be a great way to figure out what topics your listeners are most interested in and whether they have any questions that they would like for you to explore further in future episode.

This post is a part of the PODCASTING FOR MINISTRY blog series.

Click here to view all posts in the series.
Click here to view the table of contents for this series.

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