Now that you know the purpose of your podcast and have settled on a suitable title, it’s time to address another important question: How often should you podcast? Every day? Every weekday? Once a week? Once a month?
There are no hard and fast rules here. You simply must consider how much content you can comfortably produce without straining or stressing yourself out. If your podcast is about breaking news in the technology industry, you would lean towards a daily or every weekday podcast schedule. If your podcast is about research on lower life forms in South America, you may want to consider a weekly or even monthly podcast. If you anticipate having a lot of content to talk about, a more frequent schedule is right for you.
Another consideration is how much content you intend to include in a single episode. If, right now, you are thinking about doing an hour-long podcast once a month, it is better to break that down into four fifteen-minute episodes that you release weekly. It is always better to err on the side of brevity. People are busy. They will be more willing to make a time commitment of fifteen minutes once a week than one of sixty minutes even if it is only once a month.
This post is a part of the PODCASTING FOR MINISTRY blog series.