Okay, you’ve done the hardest part. The cold plunge is always the toughest, and you’ve taken it. However, what comes next is equally difficult. The overwhelming majority of podcasts do not become successful overnight. Like anything in life, success in podcasting comes with time, patience, and commitment. With that said, here are three keys to successful podcasting.
1. Be brief. People are busy. And as much as they may want to listen to your podcast, there will always be something more important for them to do. So, the less of their time that you take up, the more popular you will be. If you can deliver what you have promised in the space of a television commercial break, you will likely reach more people than you would with a thirty minute or hour-long podcast.
2. Be consistent. After the first few episodes of your podcast, you should settle on a release schedule that works for you. Whether it is every weekday, once a week, or on the fifteenth of every month, decide on a regular schedule and stick with it. People will begin to depend on that schedule. If you are consistent, they will begin to look forward to to each new release. Just as you do not like it when your favorite TV shows decide to go on hiatus in the middle of the season, your viewers don’t like finding out that you haven’t done a podcast on the day that they have come to expect one. Does this mean that you can’t take breaks? Of course not. If you plan on taking a few weeks or months off, just announce it ahead of time on your podcast, your podcast website, and your social media accounts, so people will know what to expect.
3. Be real. Authenticity is a valuable trait, but one that is rarely seen. No one likes to bare their heart and life to the world, but people who are honest about their failings are able to help others much more than those who aren’t. If, on your podcast, you are talking about a topic that you have had experience with, you will have a greater impact on your listeners by telling your story. Don’t whine (or brag). Simply say, ‘This is what happened to me, this is what I did, and this is what I learned from that experience.’ You will find that people will come back to listen to you.
Godspeed and best of luck in all of your podcasting endeavors.
This post concludes the PODCASTING FOR MINISTRY blog series.